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Sony Portable PlayStation To Be Launched in Next Week

Wednesday, January 19, 2011

Sony Portable PlayStation
Today,, an online news portal reported the plans of Sony to launch PlayStation Portable in next week.

The news portal writes, “Sony, the world’s second-largest maker of portable game players, will also outline a strategy to use its networked entertainment services to share games, movies and music among handheld products, TVs and other devices, said one person, who declined to be identified because the plan isn’t public.”

Further it writes, “With the updated portable player and the Sony Ericsson touch-screen smartphone to be shown at the Mobile World Congress in Barcelona, the Tokyo-based company aims to gain market share in markets dominated by Nintendo Co. and Apple Inc., according to one of the people, whose company makes mobile-phone software and was briefed on the plans.”

The news portal quotes a statement of Patrick Seybold also, “Patrick Seybold, a Sony spokesman, declined to say whether the Jan. 27 briefing will include the announcement of a new portable product.

The company has had trouble gaining traction with the PSP, dubbed the “Walkman of the 21st Century” by former PlayStation head Ken Kutaragi. Introduced in late 2004, the PSP has failed to catch up to the popularity of Nintendo’s products, selling 18.5 million units in the U.S. to the Nintendo DS family’s 47.4 million, according to researcher NPD Group.”

In the review the news portal writes, “Sony rose 0.3 percent to 2,961 yen as of 12:47 p.m. on the Tokyo Stock Exchange, same as the benchmark Nikkei 225 Stock Average. Nintendo added 0.2 percent in Osaka.

The original PlayStation Portable required retailers to stock, and consumers to buy, a proprietary storage format called the universal media disc. With the PSP Go, released in 2009, Sony did away with the disc drive by offering only wireless downloads of games. We had heard about Sony Ericsson PlayStation phone also recently.


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